The AW17 trade season has only just got underway, with exhibitions in Birmingham, New York and Las Vegas still to come, but we’ve already noticed some strong trends coming through. Here, we pick out the key intimate apparel trends for AW17, complete with click-through galleries.
Year of the Bralet
One of the stand-out and more obvious trends is the bralet trend. Originating from the US, the bralet has now made its journey across the Atlantic, with most lingerie brands releasing their own take on the wireless style.
Global trade show organiser Eurovet said the bralet’s triumph has been driven by its ability to promote freedom of movement and natural curves.
The second trend we’re noticing is a wave of luxury lingerie lines inspired by sportwear.
Last season, we saw an explosion of high-performance wear for active lifestyles, with fashionable leggings and crop tops being presented for everyday wear.
For AW17, more glamorous ensembles have been developed that can be worn to the office, the gym or a sophisticated evening do.
For AW17, loungewear brands have developed modern, casual styles to enable consumers to create their personal leisure look, keeping them well-dressed and comfortable for relaxing, exercising or travelling.
Here are some of the brands following this trend:
Velvet is the material of choice for many lingerie and loungewear brands this season.
Some styles are subtle, with velvet piping and panels adding a touch of luxe, while others are made entirely of velvet or velour.
The quintessentially 90s trend was first seen on the catwalk at Prada, Gucci, Fendi and Dries Van Noten shows 12 months ago.
Bodysuits represent a major sector in the market and have been filtering through into outwear since SS16.
For AW17, brands have added long sleeves for more coverage.