Focus: Fashionable and affordable sleepwear
Swedish brand Rayville was founded in 2015 by Klas Rosenblad, the former head of marketing at SAS Airlines.
He launched the label after taking a road trip from New York to San Francisco and realising, after many nights spent in motels, that the market was missing a young, quality nightwear range with affordable prices.
In its first year, Rayville opened 169 points of sale in Scandinavia and now has another 100 in Europe after teaming up with intimate apparel distributor F1 Generation.
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