Top 10 Emerging Brands to Watch: Elissa Poppy

Focus: Latex lace lingerie and ready-to-wear 

After graduating from De Montfort University in 2015 with a degree in Contour Fashion, Elissa Grainger was inundated with order requests from her 12k+ Instagram fans and so decided to launch her own brand, Elissa Poppy.

The label is a pioneer of Lacetex, a material that combines latex with guipure lace, and each garment is handmade in the UK.

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Elissa won the ASOS Fashion Discovery competition in October, receiving a business grant of £50,000, and has also won a place on the De Montfort University Crucible Project.

To view the full Top 10 list click here

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