Focus: Latex lace lingerie and ready-to-wear
After graduating from De Montfort University in 2015 with a degree in Contour Fashion, Elissa Grainger was inundated with order requests from her 12k+ Instagram fans and so decided to launch her own brand, Elissa Poppy.
The label is a pioneer of Lacetex, a material that combines latex with guipure lace, and each garment is handmade in the UK.
Elissa won the ASOS Fashion Discovery competition in October, receiving a business grant of £50,000, and has also won a place on the De Montfort University Crucible Project.
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