Top 10 consumer hates when shopping online

A study by online consumer feedback company Feefo has revealed the top 10 consumer bugbears when shopping online, something for retailers to bear in mind during the busy Christmas period.

According to the study, Christmas shoppers said waiting in for multiple deliveries and the frustration of chasing missing parts were some of the most annoying downsides to gift-hunting online.

Unwittingly buying a fake product also leaves customers angry, something that will be especially important for lingerie brands selling online, who could find themselves doing battle with copycat lingerie or underwear being sold through sites such as eBay.

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A further complaint was with online retailers that had no method of contact or customer services or as well as a lack of product description.

Feefo managing director Andy Mabbutt has warned customers to double-check accountability before buying products online, following a similar word of caution from consumer rights watchdog Which?

In a Which? survey of 1,303 people, it found that nearly one in 10 had bought a fake product by mistake in the past two years and nearly a quarter of fake goods were bought from websites including online giants Amazon and eBay.

Mabbutt said while online shopping was growing in popularity and did ease the stress at Christmas, shoppers should target the right e-tailers.

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