Tony Jarvis joins Ender Legard from Gossard and Berlei

Ender Legard creative director Asia Smaga with Tony Jarvis.

Specialist lingerie solutions brand Ender Legard, has announced the appointment of Tony Jarvis as non-executive director to the board.

Jarvis, who previously worked for the Courtaulds Group as managing director of Gossard and Berlei before retiring in 2015, brings over 30 years of management experience to the brand, having also worked for Triumph International as head of Sales and Marketing for over five years.

Speaking of the appointment, Ender Legard creative director Asia Smaga said: “We are incredibly lucky to have Tony on board to help guide our new growth strategy. Not only does Tony bring an enviable amount of industry experience to Ender Legard, his people-management skills have already proved invaluable at board meetings.”

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Jarvis commented: “I am so pleased to be working with the Ender Legard team. Asia has created a beautiful, uniquely functional collection of lingerie solutions for the bridal, evening wear and special occasion markets that out-perform all comparable offerings currently on the market and is already achieving exceptionally positive feedback from retailers and consumers world-wide.

“The drive and enthusiasm of Asia and her team means that it is a real pleasure to work with them. This is a brand with true potential – keep watching this space.”

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