British shirt maker Thomas Pink has filed an infringement case against Victoria’s Secret over the name of its teen brand, PINK.
The firm has accused the lingerie giant of confusing customers by also offering “PINK” products, reports British Vogue.
VS Pink has been around in the US since 2001, but Victoria’s Secret has recently opened its first UK stores devoted to the line – one on Bond Street and the other in Westfield Stratford.
"Thomas Pink is determined to protect the considerable investment that has been made into building the world’s luxury leading shirt brand," a Thomas Pink spokesperson told British Vogue.
"No further comment will be made beyond this statement as this is now a legal matter."
The case was filed in May with the UK Patents County Court and Victoria Secret has responded by filing a lawsuit in New York, seeking a preliminary judgment recognizing the right of VS Pink and Thomas Pink "to continue the peaceful coexistence that has been in place for many years."
VS Pink aims its underwear, loungewear, beauty line and accessories at 15 to 22 year-olds and products have yielded more than $6 billion in sales through 2012.
Thomas Pink was established in London in 1984 and has 31 stores in the UK.
The company was named after Mr Pink, an 18th century London tailor, who designed the hunting coat worn by Masters of Foxhounds.