National paper The Sun has re-run a ten year old story in its print publication today on the ‘first’ chocolate bra, in a desperate attempt to fill space, Lingerie Insight can reveal.
The bra in question, a £100 piece made of chocolate, was first introduced by the paper back in November 2002.
While obviously re-hashed, the details and quotes of the story appear suspiciously similar, even to the point of the weight and the ingredients used.
Making the occurrence even more embarrassing for the paper is the fact that it was covered by The Sunday Times, also part of Rupert Murdoch’s News Corporation group, on November 17, 2002.
Chocolate bras, it appears, give great value for money.
November 14, 2002 story (The Sun):
“THE Christmas prezzie crisis is finally over, chaps!
Men torn between getting chocs or lingerie for their loved ones can now do both, by buying a chocolate bra.
The novelty undies are being gobbled up at around £100 a time.
And fashion guru Reinlinde Trummer can’t produce them fast enough at her factory in Graz, Austria.
The edible bras, like the one modelled here by 27-year-old Riki Jandl, are made to a special recipe so they won’t melt in the heat of passion.
They use 4lb of chocolate and are spiced up with pepper, chilli and whisky. The bras take three weeks to make, including time for hardening.
Reinlinde said: ‘Most are sold as gifts. Many are bought as wedding presents, and that makes for a really sweet honeymoon.’”
November 17, 2002 story (The Sunday Times):
“Invention of the week An Austrian designer has produced the world’s first chocolate bra, modelled right. Reinlinde Trummer says she can’t produce enough of the £100-a-time undies to keep up with demand. Each bra, designed to withstand heat, uses 4lb of chocolate mixed with pepper, chilli and whisky. “Many are bought as wedding presents,” says Reinlinde.”
May 13, 2011 story (The Sun):
“Girls can now show off their mouth-watering curves – using the first bra to be fashioned entirely from CHOCOLATE.
The edible lingerie, priced about £100, is made from 4.4lbs of special chocolate that doesn’t melt at body temperature.
Each bra takes two weeks to harden and dry and buyers can choose added ingredients including whisky and chilli.
Maker Reinlinde Trummer, from Graz, Austria, said: ‘Many are sold as wedding gifts.’”