The Pantry Underwear, a year-old lingerie retailer which took on the re-launch of lingerie and swimwear at Liberty London last month, has taken stock of fashion-forward lines by LF Intimates.
The brand, with its flagship along Camden Passage in Islington, and newly launched store within Liberty London, was launched to offer a one-stop shop for great fit, style and purpose, with bras available in sizes 28-44 A-K.
LF Intimates has delivered key collections from its Lepel Lingerie and Lepel London brands to The Pantry, including the Sofia body in navy and the Lyla soft bra and balcony in black and nude.
Commenting on the launch, Peter Cronin, sales and marketing director at LF Intimates, told Lingerie Insight: “We are delighted to be a part of this adventure with The Pantry’s one-stop shop.”
Other lingerie brands stocked at The Pantry include Calvin Klein, Dora Larsen, Hesper Fox, Panache, Sloggi, Triumph and Wonderbra.
The retailer also carries swimwear by Bower, maternity wear by Emma Jane, nightwear by Yawn, lingerie accessories by By Wishes and athleisure by Shock Absorber.
The Pantry Underwear was launched in September 2016 by Eloise Rigby, who quit her job at the Ministry of Sound to follow her dream of creating a multi-brand underwear shop that prides itself on fit but doesn’t compromise on flair.
Since then, the business has focused on becoming a hub for women, putting the fun back into the often-daunting experience of buying underwear.
The Pantry took on the re-launch of underwear and swimwear exclusively at Liberty London on October 13. The move marked Liberty’s first foray into underwear in over five years.