The Natural by CGI made an unexpected appearance in last night’s episode of TOWIE.
Nanny Pat and Carol Wright gave the brand’s Padded Panty to Lydia Bright’s mother Debbie as a birthday gift.
The birthday girl proceeded to try them on for size, saying that they were ‘unbelievable,’ as the introduction joked ‘warning…this programme contains an enhanced bum…’
The Padded Panty is currently stocked by TOWIE cast member Jessica Wright in her With Love Jessica boutique, based in Loughton, Essex.
A spokesperson for the brand said: “Jessica first spotted The Natural when she came to our stand at MODA in Feb and explained that the bra solutions, would be a great alternative to plastic surgery – the Padded Panty, in particular, was very relevant, as Chloe Sims’ story line was all about having an enhanced bottom!”
UK agents Stroom Fashion claimed they ‘really excited’ by the reaction to the brand and were ‘thrilled’ to see it featured on the popular TV series.