The Lingerie Edit (TLE), London’s trade show for premium intimates, has announced the winners of its Best Brand Awards, voted for by buyers and the press.

Loveday London, the self-titled hardcore romance label, claimed the Buyers’ Best Brand Award for the fourth time in the show’s history.

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Founder and director, Luisa Loveday, was surprised and thrilled to have nabbed the TLE Award again, commenting: “I’m shocked! I’m so grateful for Loveday London to have won the award again, thank you to everyone who voted for us.”

Debuting brand, Inamorata, also received recognition, with visiting buyers and press selecting the boudoir label as the Best New Brand.

The contemporary label made its trade show debut at the TLE event, which took place at the Savoy Hotel on July 14-15.

Both brands will be offered a free stand at the next TLE show, as part of The Lingerie Edit’s continued efforts to support the intimates industry and new labels.

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