The Lingerie Collective teams up with Pure London

Pure London and The Lingerie Collective will collaborate for the coming AW13 season, allowing exhibitors to take part in both events for a more cost-effective price.

Pure London will be sponsoring The Lingerie Collective, which takes place from 13-15 January, while brands from The Lingerie Collective will be located in Body at Pure London, from 10-12 February. A price package will be available to leading luxury lingerie, shapewear, loungewear and swimwear brands who wish to exhibit at both shows.

Kelly Isaac, founder of The Lingerie Collective, said: "Partnering with Pure London will enable us to improve the overall event for both exhibitors and visitors and we are delighted to be working with such an established and recognised industry partner."

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Sarah Lawrence, event director, said: “We’re very excited to be working with The Lingerie Collective this February. The strategic decision behind the partnership will improve the overall experience for lingerie and swimwear brands as well as UK and international buyers. The new collaboration will further enhance London’s reputation as a key influencer within the swimwear and lingerie industry.”

Throughout December, brands will be offered a one-off price of £1,950 + VAT. For information on the offer, contact Charlotte Whitehead at Pure London on 020 7728 4285 or



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