Luxury lingerie brand Obey My Demand (OMD) is being stocked from today by The Lingerie Collective boutique in London.
OMD was founded in 2010 by De Montfort University graduate Leanne Brooke, who finished the Contour and Fashion Design course with a first class honours degree.
Established in the UK and supported by The Prince’s Trust, OMD seeks to combine luxury trend driven lingerie with sophistication, whilst focusing on the ‘sensuality and power of the female form.’
The brand, which focuses on leatherware, has been stocked by retailers such as Wolf & Badger, Coco De Mer and Bordello, and is a recent addition to the Mise en Cage store in Paris.
Designer Brooke is a finalist for the UK Lingerie Awards, which is being held at One Mayfair on the 7th September.