LingerieFW, the first Fashion Week exclusively dedicated to the intimate apparel industry, has announced that international lingerie blogger, The Lingerie Addict has been appointed as Digital Media Partner for the SS14 season.
Founded by Cora Harrington, the consumer-oriented blog which exclusively covers the intimates industry, receives 150,000+ unique visitors a month with a combined social media following of over 80,000.
The Lingerie Addict will be on-site throughout the SS14 season this August bringing exclusive coverage, interviews and live streaming to lingerie consumers and professionals alike.
Cora Harrington, founder of The Lingerie Addict commented: "As a platform that focuses on the everyday lingerie shopper, we believe the kind of consumer-oriented, fashion-focused venue LingerieFW provides is long overdue. This is an ideal partnership that we’re thrilled to be a part of for the SS14 season, and we look forward to helping LingerieFW in its efforts in increase the visibility of the $14 billion intimate apparel market."
The Lingerie Addict will be branded via a dedicated Press Lounge accessed by all guests of LingerieFW. Within the dedicated lounge, editors, industry members and influentials can browse TheLingerieAddict.com via iPads to keep up to date on Lingerie FW as well as use the media hub to charge personal phones and laptops via charging docks and watch a live Twitter feed of Lingerie Fashion Week along with live streams of shows, backstage footage and interviews on the oversized Lingerie Addict monitor.
Lauren Rich, founder and director of LingerieFW said: “We couldn’t have found a better fit for Digital Media Partner. The goal of Lingerie Fashion Week is to generate publicity & media buzz for the intimates industry on the consumer side, and what better way than with the world’s top-viewed consumer website exclusively dedicated to lingerie & intimates? Our visions clearly align and we couldn’t be happier to get LingerieFW and all participating brands out there in a bigger and better way.”
LingerieFW SS14 will take place on August 1-3 at The Metropolitan Pavilion in New York.