The Bodywear Office website goes live

The Bodywear Office (tBO), a full service supply chain company specialising in intimates and swimwear, has launched its website this week, three years after the firm was set up.

Founded in the Netherlands by Annique van der Zande, tBO is the licence holder for Madame SuperTrash and Hackett underwear and the production partner for private label developments.

The company has been quietly growing through word-of-mouth over the last three years, recruiting 25 people and opening four offices, but van der Zande said it is now ready to establish an online presence.

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“We have been growing so fast and we didn’t really need the website because customers were coming to us anyway," she told Lingerie Insight.

"But we thought, ok, we are more established now, it’s time to establish the website and explain to everyone what we are doing.”

The new website provides a full list of tBO’s services, including design, technical innovation, production management and brand management.

It also introduces the tBO team and includes links to social media.

 

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