The Blossom Room launches Bestform Swimwear

Online retailer The Blossom Room has launched Bestform Swimwear for the SS12 season.

Swimwear is a recent addition to Bestform Lingerie, which was previously known as Vanity Fair.

The range of supportive swimwear is designed for both women with large cup sizes and women who prefer underwired support.

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Products range from one piece suits with subtle colours and patterns to more retro mix and match two piece collections, full of colour and quirky design.

A Blossom Room spokesperson said: “This gorgeous range of swimwear adds a real touch of class to our portfolio of beautiful brands. It’s already selling well as we think women of all sizes can relate to it. We feel sure it will continue to become a very popular brand of swimwear for us.”

All items offer the wearers the support of an underwired bra, while the bikini tops and swimsuits have different fittings to suit individual preference.

Designs include subtle piping, ruche detail, floral effects and mock buttons.

To see the full range of Bestform that The Blossom Room has to offer, visit



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