Thapelo looks to crack Europe via luxury boutiques

Luxury swimwear brand Thapelo has announced plans to expand in Europe after winning the judges’ choice award at Mode City’s Ultra competition.

The Ultra show saw some of Europe’s most prestigious intimate apparel brands exhibit ‘haut couture’ style designs at the Place Vendome, this weekend.

Thapelo founder and designer Wil Ariyamethe-Demon said: “I was so surprised to have won. I was in so much shock. Obviously, I didn’t prepare a speech. It’s a great feeling because we only launched the company on July 8 last year and so it is such an honour to be recognised.”

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The brand, which sources its fabrics from textile giant Eurojersey, is currently stocked in a series of boutiques within France.

Ariyamethe-Demon is looking to expand to other parts of Europe over the next year and is seriously considering entering into the UK market.

She added: “It is just up the road for us, but I want to ensure that first we discover what it is that UK women want. English women prefer more support in the cup. I am still learning what makes English women tick.”




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