Tesco has launched a range of Fifty Shades of Grey lingerie and sleepwear ahead of the film release of the global bestseller next year.
Several brands, including Bluebella and KappAhl, have designed lingerie collections based on the trilogy, and now Tesco is set to release its own collection shot by famous fashion photographer, Rankin.
The collection, which consists of 35 pieces for women and eight for men, will launch exclusively in stores this month within the F&F clothing area.
Reflecting the rise in boudoir dressing, the range features satin shirt and trouser sets, chemises, eye masks and black cotton kimonos.
In terms of lingerie, the Lust range, in black and navy colour-ways, features balcony and push up bras with delicate lace trims of graphic florals on sheer tulle.
The Anastasia Key Charm bra, in black and ivory, is designed for show with a vintage-inspired pleat detail and adorned with a miniature bow. The look is completed with a full back brief featuring scalloped lace trims or a pleated Brazilian brief.
Bra sizes range from 32B-40G and briefs from 8-22.
The menswear range offers nightwear for low-key lounging, according to Tesco. Designed to complement the womenswear range, slogan Vest and PJ sets are emblazoned with the tongue-in-cheek slogans ‘Charlie Tango’ and ‘Laters Baby’.
For die-hard fans, the ‘Shades Of Grey’ Long PJ set with the official logo is a collector’s item.