Tennis champion to front D.Hedral ads

Italian underwear brand D.Hedral has signed Grand Slam winner and Olympic gold medallist Stan Wawrinka as global brand ambassador.

The Swiss tennis ace will be featured in a print campaign and a film endorsing the athletic Seamless II collection and Ace collection launching in September.

Wawrinka said: “I’m very excited about this partnership. D.Hedral is an exciting, fresh and dynamic brand which I’m eager to creatively start working with. I’m looking forward to doing something different with a sponsor that is so innovative as D.Hedral are.”

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New colours of briefs and trunks will be introduced to the Seamless II Collection in the run-up to the four major Grand Slam Tournaments around the world, starting with the Australian Open in January 2016 and including Roland Garros, Wimbledon and The US Open.

D.Hedral CEO Edoardo Casella said: “We are proud to introduce Stan as the new face of D.Hedral and brand ambassador. Stan’s qualities both on and off the tennis court reflect our core brand values and we look forward to work in partnership on this creative collaboration.”

Wawrinka follows in the footsteps of former Scottish international rugby player Thom Evans, who fronted the brand’s SS14 campaign.

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