Emerging sportswear brand ACAI Activewear has teamed up with two British rowers from Team GB.
Olympic medallist Karen Bennett and World Champion Holly Norton are supporting the label as brand ambassadors.
Karen won a silver medal at the 2016 Rio Olympic Games and Holly won a silver medal with the women’s four at the 2015 World Rowing Championships, going one better in 2016 to claim gold.
Together, they won a gold medal in the women’s pairs at the opening World Cup in Belgrade earlier this year.
Commenting on working with ACAI, the pair said: “There are so many reasons to love ACAI, but our top two are definitely their ethos and the way the clothes make us feel.
“Firstly, ACAI’s Aspire, Aim, Achieve philosophy fits so perfectly with our approach to life and our goals. Secondly, being an athlete means you spend a lot of time in activewear. Not only does the ACAI range make us feel strong and feminine, but also the clothes enable us to feel confident and comfortable when we are pushing our boundaries.”
Earlier this year, ACAI launched a social media campaign to help share the stores of inspirational female athletes and personal trainers.
The idea of the ‘We want to hear your story’ initiative was to actively encourage and inspire women to stay active despite personal issues they may have had to overcome.