Tatjana Anika has introduced a new e-commerce website for the SS12 season, www.tatjana-anika.com.
The brand’s move online has been made in a bid to become more accessible to consumers.
The spring summer collection from Tatjana Anika combines the brand’s philosophy of beauty in simplicity with inspiration from the Maasai tribal style.
Vivid primary colours seen in Maasai beadwork – blue, red and yellow – combine with black for a strong and simple colour palette.
The Maasai tribe, whose jewellery and vivid dress have inspired Tatjana Anika’s new collection, are the most well-known tribe of North East Africa.
From Kenya and Northern Tanzania, the normadic people are great lovers of ceremony and are famous for their ‘jumping warrior dance,’ performed by the tribe’s young men.
The campaign features Eugenia Silva, a Spanish model who was first spotted by top photographer Steven Meisel, and whose previous work includes catwalk shows for Prada, Versace and Celine.