Tallulah Love has started selling in shorter lead times to stay in line with buyer’s demands.
The brand will create numerous small collections throughout the year, rather than the traditional two main ranges.
The luxury brand, which launched in Paris (January 2010), exports to 15 countries across 45 different luxury outlets.
Tallulah Love managing director Michelle Taylor said: “We often get requests throughout the year for our collections, especially the more classic styles. I have introduced this new strategy so that we can react quicker to client demands and market changes.
“I want Tallulah Love to continue to be known for reliability, ever evolving styles teamed with fantastic fit and quality.”