Essential underwear, from printed briefs to cotton-rich hipsters.
The model and McFly member wore the brands on their honeymoon.
The new collection has been extended to include seamless boxers.
Distributor selects Red Fox to take brand into menswear stores.
Manchester City player purchases underwear at Norton Barrie.
Mark Wright and LI to be part of celebrity judging panel
TV star buys WAXX underwear in menswear shop Norton Barrie.
Brands to be stocked in Jessica Wright's new lingerie store.
McFly frontman Danny Jones sports WAXX shorts on couple's vacation.
MyaBlueBeach, Nardis Beach, lisa Blue, Tallulah Love & Waxx exhibit.