Restricted market size leads all five Dragons to say 'I'm out' despite admiring the innovative product and branding.
Business partners will appear on the BBC show to pitch for investment in their beachwear accessory.
The brand, named Tropic of C, will be available next month and is designed and modelled by Candice Swanepoel.
See highlights from this year's Salon International where leading lingerie brands showcased their innovative collections.
The British label has been working to bring its signature design details to swimwear for the first time.
Toni Garrn follows in the footsteps of Gigi Hadid, Jess Hart and Miranda Kerr in modelling for the brand.
Biggest lingerie retailer in Northern Europe has announced a second collaboration with German fashion blogger Caro Einhoff.
The emerging brand presents a collection of seamless, antioxidant swimwear.
The brand’s complete SS18 range will be stocked at the retailer's Body Studio on Oxford Street.
The Year in Fashion Report also reveals the most popular colours, prints and celebrity influencers of the year.