The new range is designed to offer the consumer a complete workout wardrobe.
The new range features stylish sports bras in cup sizes B to H, and a range of activewear.
Lyon shows take inspiration from Olympic Games and UEFA Europe.
GB heptathlete Jess Tappin stars in the new sportswear video.
The shows examined the history of the sports bra and its benefits.
Students at Loughborough College will feedback to the R&D department.