The group's swimwear and sports collections helped boost sales in 2017, but cost initiatives increased.
Consumers will now be able to experience the group’s Marie Jo and PrimaDonna lingerie brands at home, through exclusive styling events.
Multiple lingerie retailer expansion project is part of Van De Velde’s global scheme.
A strong performance from PrimaDonna swimwear and the introduction of PrimaDonna sportswear helped boost turnover.
The heritage label has entered the booming activewear market with a new range of sports bras and accessories.
The new range features stylish sports bras in cup sizes B to H, and a range of activewear.
The lingerie group has announced a new investment strategy in response to falling sales.
Van de Velde said it will respond nimbly to advancing digitalisation in order to avoid missing the digital train.
We pick out stylish and comfortable bras with 40+ inch bands.
Belgian manufacturer upgrades business software to reduce lead times.