The supermarket is also set to launch a post-surgery swimwear collection in the coming months.
Brands have five days left to enter the Best Product category in the awards, organised by Live Better With Cancer.
Shirley Rigby has used her experiences and difficulties in sourcing specialist bras to set up Boobilicious.
Nicole de Havilland has developed a recovery bra designed to be worn immediately after surgery.
Experts discuss some of the positive trends that are driving growth in the market.
Brands from Elomi to Triumph share the most popular DD+ styles among UK consumers.
Brands from Amoena to Royce share the most popular post-surgery styles among UK consumers.
Bare Essentials’ shop owner started the scheme three years ago to support breast cancer patients.
The winner fought off competition from more than 1,800 applicants to win the prestigious award.
The post-surgery specialist has selected five inspirational customers to star in its 2017 catalogue.