The launch comes after the retailer saw an increase in male spending online.
The new platform offers a clean design, with improved functionality for easy navigation.
Dorina is a former Triumph brand which was sold to Hop Lun in 2015 and given a major overhaul.
The technology allows customers to explore the products throughout the videos and click directly through to purchase.
The new ecommerce site allows for speedier deliveries.
Mobile-optimised site goes live in time for Christmas.
New site supports the recent rebranding of Gilda & Pearl.
Nui Ami designs and makes luxury sleepwear in nine cup sizes.
The site presents a range of accessories, headwear and lingerie.
The business grew by 8% in 2014, driven by a robust marketing plan.