After soft launch, official opening attracted press and celebrities.
New feminine bra features delicate white flowers over the cups.
Star's Von Follies collection is now available to purchase in store.
Period brand re-targeted at preteens and new mums with incontinence.
Brand adds 3 new basic colours to its seamless offering.
Former VS design director introduces signature collection of lingerie.
New e-tailer offers luxury lingerie from ten designers & design houses
New product forms part of a collaboration between the two companies.
Underwear of Sweden introduces multi-purpose garment in two styles.
Label's SS13 Show Pony neon babydolls went into store, last week.