The news comes after talks with Fosun International to buy the brand failed to complete.
Fosun International has been given 30 days to complete a due diligence appraisal prior to acquiring the brand.
Silvio Scaglia is responsible for bringing world-renowned luxury lingerie brand La Perla back to life.
The new consortium has successfully bid for an 80% stake in the company, saving 170 jobs.
A consortium consisting of Van de Velde, La Perla, Etam and MAS Holdings has made a bid for the company.
The American model is joined by Isabeli Fontana and Liu Wen in a campaign themed on the liberation of women.
Italian brand uses angular shapes taken from curvy buildings.
Brazilian designer Pedro Lourenço will lead the firm's design team.
The December 2015 issue of Lingerie Insight is now live.
Items from La Perla and Rigby & Peller will be on display.