The luxury fuller-bust collection will be presented at INDX Intimate Apparel this weekend.
The label has developed a three-part cup bra with the fuller-bust customer in mind.
The collaborative collection is designed to bring a fresh take on boudoir lingerie to the fuller-bust market.
The wirefree specialist has seen a rise in demand for bigger cup sizes and smaller backs.
The fuller-bust brand hopes to champion independents with its Click, Fit and Collect service.
The new campaign, set to launch in January, was shot by celebrated fashion photographer Tim Bret-Day.
The British brand is increasing its fuller bust size range in the New Year.
The fuller-bust brand has received significant demand from retailers for the launch of a new range in time for Christmas.
TV presenter Maya Jama will host the eight-part podcast, which will be amplified across Europe.
What are consumers’ favourite larger-cup styles and what will they be buying in SS18?