The new innovation from this winner is set to be the most successful product category this brand has ever launched.
Company reveals its new corporate branding Chantelle Lingerie and imagery for each brand at trade show in Paris.
Renaud was brought on board to transform the group’s visuals, graphic designs and tone of voice.
Renaud Cambuzat has transformed the brand's imagery and revitalised is graphic designs and tone of voice.
Johnsons Lingerie opened in 1947 and continues to stock key brands under the same family
February fashion show to feature Chantelle, Elomi and Fantasie amongst other brands.
The new bras are based on the brand's best-selling Merci bra.
Irish lingerie and swimwear retailer triumphs at Birmingham show.
There is no higher prize: the overall UK Lingerie Brand of the Year.
The new garment forms part of the brand's Révèle Moi collection.