Faye Mitchell will oversee Boux Avenue, Ted Baker, Ann Summers, Calvin Klein and Heidi Klum among others.
The fashion brand has chosen St David's shopping centre for its regional debut.
The inclusive campaign directed by Sofia Coppola celebrates women of all ages.
PVH plans to provide a platform to increase innovation, data driven-decisions and speed.
The 1,100ft2 store stocks a full range of men's and women's underwear collections.
New lingerie categories added to Scottish fashion awards aim to help boost brands in lingerie industry
Miranda Kerr and Trey Songz are promoting the underwear campaign.
No Nonsense is partnering with the retailer to expand its operations.
Supermodel in campaign for Calvin Klein underwear autumn 2013 line.
Supermodel returns to label that helped launch her career.