Swiss bodywear brand CALIDA is continuing its international expansion strategy with the launch of its online shop in the UK.
This is the latest step in CALIDA’s efforts to strengthen its online business.
CALIDA is now represented in over 20 countries, with a network of more than 130 owned and franchise-run stores, selected retailers, department stores and online outlets.
The long-established Swiss bodywear producer, which celebrated its 75th anniversary last year, launched its first online shops in Switzerland and Germany in 2009, and now British fans of the brand can also order CALIDA products directly online.
“The inauguration of the British online shop demonstrates that the brand’s online business is developing positively, and makes CALIDA even more accessible for end consumers in the UK,” the brand said in a statement.
“CALIDA’s service is as customer-oriented online as it is in-store: customers can pay with Visa, MasterCard, Maestro or PayPal, and returns are always free of charge. The online shop also remains true to CALIDA in terms of design, with user-friendly, clearly structured site navigation, helpful tips on combining different styles and comprehensive fashion advice.”