Swimwear is stepping back to the 90s

Following the blockbuster remake of 90’s classic Baywatch, which hit cinemas last month in the UK, the iconic red swimsuit is experiencing a 2017 revival.

Fashion marketplace Lyst has reported a 97% increase in searches for ‘red swimsuit’ over the last six months.

Similarly, eBay has sold one red swimsuit every 30 minutes over the past week while Pinterest has seen searches for one piece bathing suits raise 143% year-on-year.

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The Baywatch impact comes in the midst of a swimsuit revival.  In a spot poll carried out by Lingerie Insight, 59 industry professionals (88%) agreed that swimsuits are making a comeback and, in a more in-depth survey, luxury and mid-market brands and retailers confirmed that they had witnessed a surge in swimsuit sales this year.

In recent months, there has been an influx in fashion-forward, elegant swimsuits designed to flatter all body shapes.

New brand Alexandra Miro, for example, has launched a sexy and sculpting swimsuit collection featuring neoprene fabric, moulded cups, plunging necklines and cut-outs.

“There are so many different swimsuit shapes available now that didn’t exist before,” says Bravissimo product manager Clare Harris.

“The one-piece used to be a pull-on style with two thick straps and now you have the bandeau, cut-out, one-shoulder, cross-back, low-back, low-front. There is so much variation and excitement going on.”

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