Swimwear sales to be driven by geometric and rainforest prints in 2018

Italian swim and beachwear show Maredamare has revealed its predictions for next year’s summer swimwear trends.

According to Maredamare, 2018 swimwear will feature micro and macro geometric prints as well as saturated colours of the rainforest.

The company announced the following as its top trends prediction for summer 2018.

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1. Geometries

A tribute to graphics and geometric patterns that make surfaces come alive. The design is minimalistic and unconventional whilst balancing micro and macro motifs.

2. Sport Couture

In keeping with the rise of athleisure, Maredamare expects to see sport couture swimwear become a popular trend. Minimal graphics, simple cuts, colour blocks and nearly unnoticeable all-overs that leave room to the performances of fabrics.

3. Rainforest

While floral prints have been a mainstay for lingerie and swimwear fashion brands, the company has revealed a specific floral style for summer 2018. It expects to see rainforest flora and fauna prints with saturated tones boom next year.

4. Hippie boho

The idea behind this trend is to pair ‘mix and match’ patterns. Maredamare sees hippie boho abstract patterns that blend with stripes and floral motifs growing in popularity over the next 12 months.



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