Swimwear entrepreneurs head for Dragons’ Den

The business partners behind a swimwear accessory designed to alleviate neck and shoulder pain have announced they are heading to the BBC’s Dragons’ Den in a bid to secure investment.

The Halto cushion, which is a strip of soft silicone, sits behind the neck and loops the bikini strings through and into a bow. It is designed to redistribute the weight of the wearer’s breasts away from the strings.

Halto founders and sisters Lucy Cox and Lerryn Clare developed the product when Clare, whose bra size is 32H, was unable to find a suitable solution that allowed her to wear a halter neck bikini without experiencing neck and shoulder pain.

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The product has been launched to put an end to red marks and discomfort in response to the pair’s research that found 75% of bikinis on the high street are halter neck.

The business partners said: “The dilemma was whether to purchase said garment knowing full well the pain it would cause. We thought a device must be out there that would alleviate this problem, however an exhaustive search revealed that nothing existed to solve the problem outside the USA.”

Cox and Clare launched the product on CrowdFunder in 2016 with the goal of reaching £10,000 investment within 28 days, a target which was quickly met.

The duo will be shown presenting their halter neck cushion to the five dragons, Deborah Meaden, Peter Jones, Taj Lavani, Jenny Campbell and Touker Suleyman, this Sunday.

A video displaying the product can be found below.

 

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