American manufacturer Swimwear Anywhere has appointed Brand Mrkt as its new UK and Ireland distributor for SS17.

Brand Mrkt will sell and distribute the brand’s licenced swimwear brands, Kate Spade New York, MICHAEL by Michael Kors, the Michael Kors Collection, Proenza Schouler and Vince Camuto.

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The company takes over the role from F1 Generation GmbH, which has been selling the brands in the UK and Ireland for the past two seasons.

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Going forward, F1 Generation will focus its efforts on Swimwear Anywhere’s central European markets.

Abigayle Akinpelumi, sales and marketing director at Brand Mrkt UK, said becoming the UK and Ireland distributor for Swimwear Anywhere is the next natural step for the business, which already sells its licenced swimwear brands in the Nordic region.

“Brand Mrkt UK are very excited to partner with Swimwear Anywhere, and represent their portfolio of luxury swim brands,” she added.

“With our new and diverse mix of brands we stand to offer a range of inspiring collections to the UK & Irish market; we look forward to a very positive season.”

Swimwear Anywhere director of licensing Robert Imbrenda said: “We are excited about the opportunities of having two experienced distribution partners focus their talents and know how on furthering the development of their respective markets; we look forward to another successful season.”

Brand Mrkt is a lingerie, loungewear, swimwear and hosiery distributor operating in the UK, Ireland and Nordic countries.

The company established its headquarters in Stockholm in 2005 before launching its London office, headed up by Akinpelumi, a former national account manager for Wacoal Eveden, last year.

The UK office initially launched with US brands Hanky Panky and PJ Salvage before adding Spanx to its portfolio in July 2015.