SwimShow "unaffected" by cancelled catwalk shows

US trade fair Miami SwimShow has assured visitors that its 33rd edition will not be affected by the cancellation of catwalk shows previously organised under the Mercedes Benz Fashion Week (MBFW) Swim banner.

Recent confusion has centred around the decision by IMG Fashion, the producers of MBFW Swim, that it would not returning to Miami to produce runway shows it had dubbed Swim Week.

The cancellation is said by IMG to follow the luxury car brand’s decision to withdraw its sponsorship of the swimwear catwalk shows.

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But Miami SwimShow, which has always run alongside Swim Week, will still go ahead as planned, according to the Swimwear Association of Florida.

“IMG rebranded MBFW Swim as Swim Week when they bought the domain name after the contract with Mercedes Benz concluded in February, but Swim Week has always consisted of the main trade show called SwimShow,” a spokesperson clarified.

Miami SwimShow executive director Judy Stein said: “In its 33rd year, the SwimShow continues to be the catalyst for all of the amazing swim events that happen in Miami Beach, and we look forward to supporting both new and established brands during the four days of sheer excitement.”

“We are thrilled that both our industry and this event are stronger than ever and can’t wait to welcome and celebrate the SwimShow with the swimwear industry from around the world in just two short months.”

The Miami SwimShow is to be staged in the Miami Beach Convention Center from 18 to 21 July and expects to attract around an estimated 7,500 brands while achieving an attendance even higher than last year’s, at around 10,000 professionals.

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