Swim brands gear up for Mercedes-Benz Fashion Week

Mercedes-Benz Fashion Week Swim will kick off in Miami tonight with a launch party to celebrate the event’s 10th anniversary.

The party, held at The Raleigh Hotel, will honour designers that have helped make the MBFW Swim a success over the last decade.

A fleet of 2015 Mercedes-Benz C-Class cars will also be displayed, wrapped in a print created by 10 designers who have taken part in Swim week since its inception.

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This year, more than 10,000 guests are expected to attend a week of runway shows, commencing tomorrow at 5pm.

The lineup includes Wildfox Swim, Beach Bunny, Mara Hoffman, L*Space by Monica Wise and We Are Handsome.

The event will accompanied by three trade shows, Salon Allure, Swim Show and Cabana, in the South Beach area.



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