A new British swimwear company has launched its debut collection that promises pieces glamorous enough to take holidaymakers from poolside to al fresco party.
Sweetpea Swimwear describes its first collection as timeless glamour. It features both one-piece swimming costumes and two-piece bikinis, each with a luxurious look and feel.
“Sweetpea Swimwear will take you back to a bygone era, a time of femininity and glamour with modest cuts to enhance a natural womanly shape,” the company promises.
“The high-waisted bikini bottoms, halter neck tops, shaped busts and ruched bodices are decorated with chiffon, bows and flowers. Swimwear that is fit for a starlet of the silver screen but works equally well for today’s modern woman who wants to stand out from the crowd,” its launch statement adds.
Sweetpea Swimwear was founded as a company in 2011 by designers Suzanne and Hadley Smythe.
The partnership set out to create swimwear that captured the opulence of 1950s Riviera style when Hollywood’s earliest sirens would capture world attention with their poolside glamour.
The company’s debut collection combines retro-inspired design with high quality fabrics and finishes to create flattering shapes and modern comfort, fit and support.
The range will sell online at the company’s own store, with trade buyers
Sweetpea Swimwear is now available in UK 8-14 from www.sweetpeaswimwear.com. Prices range
from £145 to £170.