Sweetling launches ‘Jane Austen’ bra at Moda show

Sweetling is set to launch its new Regency Rose collection at the Moda trade show, this weekend.

Regency Rose celebrates the long tradition of prints that are associated with genteel English country houses, lazy summer afternoons and picnics at Box Hill.

Sweetling co-founder Sophie Lawling said: “I wanted to make a bra that every other would want for their young English rose.

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“If Sweetling had been around in Jane Austen’s time it would have been her first choice for a first bra. Whilst the whole collection is dear to my heart, I think that Regency Rose is a timeless design that every mother will love and every daughter will adore. Just don’t call it chintz!”

The Sweetling lingerie brand specifically targets young teens, with products specially designed to ensure that girls get the necessary fit and support.

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