Sweetling expands into Europe with teen bra brand

British lingerie brand Sweetling, which specialises in young girls’ first bras, will have its latest collection modeled live by teenager Miss Dolly at this weekend’s Mode City.

Sweetling will launch a French-inspired collection entitled Pompous Poodles at the Paris show as a springboard for international expansion into Europe.

The brand’s designer, Miss Sophie, suggested the new underwear line is tailor made for the Paris show. “I loved the challenge of putting this new collection together, and really enjoyed taking this quintessential French pooch as an inspiration for launching Sweetling internationally in Paris,” she said.

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Visit Miss Dolly at Mode City Stand No. K51 in the Limited Edition Booths.




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