Sweetling’s new crop top has been featured in the Telegraph Magazine in the Children’s Notebook section.
The product was created in response to customer demand for a crop top, which would act as good starter bra.
Sweetling co-founder Maria Law said: ”We have been asked by so many parents to make a crop top, they are size banded and a good ‘starter bra’ which help young girls get used to wearing a soft elastic just under the breast, they are perfect for PE days at school when many young girls still change in mixed classrooms”.
The brand actively supports the Made in Great Britain campaign and has been making all of its collections in the UK since its launch in 2009.
The cotton jersey, which is used to make the crop tops and to line all of Sweetling’s teen bra range, is knitted and made up in Loughborough. Its elastics are manufactured in Leicestershire. The company even dyes its own sliders, clasps and back bars.
Sweetling met Daisy Bridgewater of the Telegraph Magazine when she visited the brand’s stand at The Lingerie Collective show in London, earlier this year, to meet with Marie and Sophie Law, the designers behind the company.