Sweaty Betty turns up the heat on online offering

Women’s activewear brand Sweaty Betty has signed a deal with ecommerce systems integrator and managed service provider, Tryzens, to help re-imagine its online offering for its modern digital shopper.

Sweaty Betty was founded by Tamara and Simon Hill-Norton in 1998, starting with a single boutique shop in London’s Notting Hill, but now with over 50 stores worldwide and a thriving online operation.

The company now wants to enhance its ecommerce platform to better serve its growing global customer base and more effectively adapt to the changing way its customers access ecommerce in the digital age.

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The new site, set to go live later this year, will be built with a mobile-responsive design, whilst also promoting a seamless, omni-channel customer experience through various channels.

Tryzens said it will work closely with Sweaty Betty to enhance and improve the popular apparel brand’s online operations and transform its customers’ journey and experience through the site to more effectively reflect the brand and lifestyle aspirations.

Sweaty Betty CEO Simon Hill-Norton commented: “At Sweaty Betty we are obsessed with delivering outstanding customer experiences, wherever our customers touch the brand.   This means that both our in-store experience and our online experience need to be world class.

“We are also investing in rapid growth in the USA with seven new store openings in 2017, matching our fast growth in online sales. To support continued international growth and to enhance our online experience, we are upgrading our web platform to the Salesforce Commerce Cloud. To make this re-platform a success we have chosen Tryzens as our partner for Systems Integration,” he continued.

“Having come to know the team at Tryzens over the last 18 months, we know that they can deliver a world class site and end-to-end customer experience that both reflects our values and also ensure we can easily scale for future growth and demand.”



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