Sustainable brand promotes ‘Lingerie for Life’ ethos ahead of Valentine’s Day

Emerging brand Lara Intimates will celebrate sustainable lingerie with an afternoon of bra fittings and wine tasting next month.

The label said its aim is to host a fun afternoon for consumers whilst promoting lingerie that is “designed for life, not just for Valentine’s Day”.

Couples and singles will be invited to Lara Intimates’ design studio in London’s Soho on February 10 to taste wine, have a bra fitting and browse the brand’s lingerie collection, which includes two limited-edition bras in hot pink.

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Lara Intimates was launched in September 2017 by LCF graduates Cindy Liberman and Faith Leeves.

The pair design and develop sustainable lingerie from their London studio using industry off-cuts – used or dyed by large factories in the UK.

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