Sustainable brand to host lingerie debate and bra fittings at London pop-up

Lara Intimates

Sustainable lingerie label Lara Intimates will be popping up in London next month for a weekend of industry talks and bra fittings.

The emerging label, launched earlier this year by two Fashion Contour students from the London College of Fashion, has teamed up with Fair Trade clothing brand Know the Origin to open the pop-up shop in Shoreditch.

On the opening night, founders Faith Leeves and Cindy Liberman will host a discussion on why many consumers are wearing the wrong bra size and the role fast fashion plays in disconnecting women from quality intimate apparel.

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They will offer guests a free bra fitting and give them the opportunity to shop their collection over a glass of bubbly.

Lara Intimates is a sustainable business that uses industry off-cuts – unused or dyed by large factories in the UK – to make its garments.

Its aim is to offer a complete underwear wardrobe that rivals high street styles.

The brand launched a crowdfunding campaign on Kickstarter in May and received £22,850 from 203 investors.

The funding will pay for specialist machinery, production assistants, fabrics and a studio space in East London.

The Shoreditch pop-up shop will be open on December 8-10 from 10am to 9pm.

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