The differing ideas about what men and women see as perfect lingerie have been revealed in a new survey.
The study shows that men like to see women in brightly-coloured underwear, stockings and suspenders and with plenty of flesh on show.
Women, on the other hand, prefer a more demure design, which looks good but feels comfortable.
The findings come from a survey conducted by lingerie brand Bluebella, which polled 1000 men and women on every aspect of their lingerie preferences.
Seductive, boudoir lingerie is still a hit with men, the study shows, with 78% of male participants saying stockings and suspenders drive them wild.
Yet 54% of females find suspender belts "a faff” to put on and wear, said Bluebella.
Some 62% of men are also turned on my by sections of lace, cut outs, sequins and bows, while 58% of women prefer smoother bras, as they sit better under even the thinnest blouse or T-shirt.
Men have an eye for colours too – while 54% of women admit they usually stick to black, white and flesh-toned pieces, 74% of men wish women would wear brighter colours, with red being their favourite.
The findings could explain why 76% of women would rather their men didn’t buy them underwear.
Bluebella founder Emily Bendell said: "From these results it seems that men associate lingerie with the delights underneath – so they like skimpy pieces, lace, sheer fabrics, plus obvious ties and bows that they can undo.
"Women wear lingerie all the time – so they want to combine comfort, adaptability and performance as well as fabulous aesthetics.”