Surprise sales for Aerie lingerie lifts results for American Eagle Outfitters

Aerie’s #AerieReal ad campaign has proved popular with consumers.

American Eagle Outfitters has reported a surprise rise in quarterly comparable-store sales as strong demand for its Aerie line of lingerie lifted the teen apparel retailer’s sales amid a tough retail climate.

The company’s comparable sales rose 2% in the first quarter ended April 29, beating analysts’ average estimate of a 0.7% decline, according to research firm Consensus Metrix.

A Reuters report noted that net income fell to £19 million, in the quarter, from £31 million a year earlier.

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The company, which retails in the UK, incurred £4 million pre-tax restructuring charges for severance and related charges in the quarter. Meanwhile, net revenue rose 1.66% to £586 million.

Late last year, Aerie launched a ‘chat bot’ designed to enhance consumer shopping.

Customers use the bot to shop bra styles based on the occasion and preferred fit or style by ‘chatting’ to the bot on a mobile device.



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