Koru Swimwear, an eco-friendly luxury sport and lifestyle swimwear company, has partnered with renowned surf artist Jay Alders on a signature line for the newly launched company.
His collaboration with Koru Swimwear will include swimsuits displaying his original surf lifestyle paintings and custom prints designed to reflect the New Zealand inspired swimwear brand.
Alders has achieved a significant following in the surfing world with his nature inspired paintings and dramatically exaggerated figures in perfectly formed waves.
His work has been featured in galleries from New York City to California, Art Tours in Brazil, Surf Exhibitions on the North Shore of Oahu and the 2008 X Games.
In November 2009, Alders was described as ‘The Artist Who is Everywhere’ by ESPN, due to his constant globe-trotting and impressive industry involvement. His work has been featured in an array of prestigious media outlets and organisations worldwide, including Brazil’s Alma Surf Magazine which, in 2010, named Alders ‘The Best Surf Artist of the Past Decade’.
Alders said: “I’m really excited to showcase my talents on Koru Swimwear’s line and I love the fact the company is creating all recycled swimwear. I’m a huge proponent for the environment and I’m happy to work with a company where I can show my artwork on a product that’s sustainable and eco-friendly.”
Alders’ first swimsuit for Koru Swimwear’s 2012 line is a one-piece, which uses elements of his Fairy Tails painting onto soft recycled fabric that provides a full-coverage canvas on the front and minimal coverage in the back.
Koru Swimwear chief executive and designer Julie Stine said: “We were actively planning to find an artist who would fit into our brand and it was natural to ask Jay to collaborate with Koru Swimwear. Not only do we love Jay’s artwork talents, we also love the fact that he is actively involved in environmental causes and has a great love for the ocean and surfing.
“By the way, he’s also a great guy with a lot of compassion.”
Koru Swimwear is a luxury eco-friendly swimwear line for sport and leisure. The swimwear line is designed and manufactured for women who ‘demand quality’ and ‘put a lot of thought’ into what they wear.
The brand is Kiwi inspired, from Julie Stine’s family heritage. The word ‘Koru’ is taken from a New Zealand Maori term and symbol meaning new and evolving life, new beginnings, spiritual growith, strength, peace and harmony.