Supplier spotlight: Global brand Bendon approaches major milestone

Bendon, a New Zealand-based lingerie and swimwear manufacturer, will celebrate its 70th birthday this year.

Bendon is a world leader in intimate apparel. Founded in 1947, the company revolutionised the lingerie industry through quality and innovation, creating a design philosophy that has grown stronger throughout the company’s history.

Globally, the company’s brands are distributed through over 4,000 doors across 34 countries, as well as a growing network of 60 company-owned Bendon retail and outlet stores in Australia, New Zealand and the United Kingdom. Bendon’s stable of iconic brands includes Heidi Klum Intimates, Heidi Klum Swim, Evollove, Pleasure State, Stella McCartney Lingerie and Stella McCartney Swim.

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Heidi Klum is the face and Creative Director of Bendon’s flagship Intimates collection, Heidi Klum Intimates. The collection, which launched globally in over 1,800 doors on 1 January, 2015, is a powerful combination of Bendon and Heidi Klum, a style icon whose vast experience in the lingerie and modelling world is unrivalled. The Heidi Klum Swim collection is a premium addition to the swimwear category and a natural evolution from the Intimates collection.

Free spirited, vibrant and youthful, Evollove offers fashionable, feminine lingerie to a G cup that makes you feel amazing every day. The new collection embodies Evollove’s fresh design aesthetic, embracing freedom, femininity and comfort with a contemporary edge. Inspired by LOVE, this is lingerie as it’s meant to be; confident, exciting, sexy and available in cup sizes D-G.

The Pleasure State collection is the perfect embodiment of sophistication and sexy, classy but a little cheeky. It is the perfect equilibrium between fundamental comfort and luxurious fashion, serving both purpose and pleasure in the everyday.

Created out of a vision to design a fashion lingerie brand featuring trend-setting styles and perfect fit and comfort, Pleasure State was launched in 2004 and has grown to become one of the hottest names in the intimate apparel industry, with category dominance in Australia and New Zealand where the brand is synonymous for its glamorous design and exquisite craftsmanship.

Throughout its heritage, the brand has captured the essence of what women want; to feel confident, seductive and utterly spellbinding. Each piece is created by designer Frederika Cook to help women find the little pleasures in life and to make the ordinary, extraordinary. The exquisitely crafted 2-17 collection entwines the ultimate in luxe femininity and seductive silhouettes.

Up and coming international model, Nicole Trunfio, has been announced as the new face of the collection, appearing in the seductive AW17 campaign shoot. Falling directly in line with the brand’s philosophy, to exude confidence and to empower women, the shoot captures Trunfio in strong and poised positions as she showcases the delicate and exquisite new season collection.

Fittingly, the current season draws inspiration from British culture and infuses it with a whimsical twist. The collection sees exquisite lace with innovative and sophisticated detailing throughout, perfectly embodying the design aesthetic of this lingerie lovers’ brand.



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